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AERIM Blog

1. December 2025 by Christian Hänsel Customer Experience

Evidence Without Action: Why Organizations Struggle To Turn Insight Into Meaningful Experience Improvements

Modern organizations produce more data than at any other point in their history. They collect feedback from customers, monitor operational performance, track digital behavior, conduct…

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1. December 2025 by Christian Hänsel Customer Experience

The Role of Emotion in Complex Service Systems: Why Predictability Matters More Than Delight

In most organizations, emotional experience is treated as a surface level concept. It is associated with politeness, friendliness, attentiveness, and interpersonal skill. Teams assume that…

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1. December 2025 by Christian Hänsel Customer Experience

How Airports and Airlines Shape Experience Through Interconnected Realities

Air travel is one of the most intricate service environments in the modern world, yet for most travelers it feels like a single, continuous experience….

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Recent Posts

  • Evidence Without Action: Why Organizations Struggle To Turn Insight Into Meaningful Experience Improvements
  • The Role of Emotion in Complex Service Systems: Why Predictability Matters More Than Delight
  • How Airports and Airlines Shape Experience Through Interconnected Realities

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